Fundamentals and Essentials of Artificial Intelligence: Combine the power of Data Science, Machine Learning and Deep Learning to create powerful AI for Real-World applications by Zamsprin Publications
Author:Zamsprin Publications
Language: eng
Format: epub
Published: 2020-11-11T00:00:00+00:00
Social listening & sentiment analysis
Advances in natural language processing have proven extremely useful for marketers wanting to analyse their brand presence, and the conversations around their brand, on social media and use those to target campaigns.
AI allows brands to perform sentiment analysis on social conversations and understand the prevailing attitude towards their brand and products and I wish you get this explanation. Since for a purpose getting in to details of this this can allow them to spot potential issues and counteract them before they become too widespread and you observe the changes. In real projects for example, Samsung â which works with AI consumer insights company Crimson Hexagon â was able to detect and counteract customer dissatisfaction with a red tint on the screen of its newly-released S8 smartphone model thanks to social listening.
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